This project continues my capsule collection “Wrapping Time” for LOEWE, inspired by the cultural symbolism of Bánh Chưng, a traditional Vietnamese rice cake that represents memory, protection, and layered heritage. Through wrapping techniques and fabric manipulation, I translated this concept into emotionally rich designs aligned with the Future Heirlooms trend.
To expand the storytelling digitally, I developed an interactive Sustainability Tracker using Figma, where users scan a QR code inside the garment to uncover its production journey , from sustainable materials to artisanal techniques. The tactile interaction invites users to engage meaningfully with each stage of making.
In parallel, I created a 3D window display concept
reflecting LOEWE’s poetic minimalism and reinforcing the theme of layered time. The use of natural textures, square structures, and subtle lighting conveys a quiet narrative rooted in both craft and culture.
Through this project, I learned how digital tools can elevate traditional storytelling in fashion, offering immersive, transparent, and emotionally resonant experiences for future-conscious consumers.
